Dream  Real  Inspire  Values  Exciting Necessary

You may have already heard about SMART goals but have you heard of DRIVEN Goals ©?

SMART goals are developed using logic. They check the facts around the goal to ensure that the goal is valid and achievable. DRIVEN Goals © engage with your emotions to act like a magnet, driving you subconsciously towards your goals


The brain consists of the conscious, subconscious and unconscious minds. The conscious mind controls between 1% and 5% of our behaviour. The rest is controlled by our subconscious and unconscious minds.

Your conscious mind acts like a filter, interpreting information and feeding it to the subconscious where it is accepted as ‘true’. Day to day plans and decisions are then made based on what your subconscious believes to be true.

So, if you are not achieving your goals, the chances are that your conscious and subconscious minds are not in tune. Your conscious brain recognises the benefits and the logic of taking action but the subconscious mind is saying ‘hang on a minute!’ and throws in a few unpleasant emotions or reasons to procrastinate to make its point. Knowing that over 95% of our behaviour is driven by our subconscious decisions, you can see the where the obstacles are!

By making sure that you have DRIVEN Goals ©, you will prevent this conflict, maintain motivation and avoid procrastination.


A SMART goal engages with the logical side of our brain and is likely to look like this:

‘I will increase my income from (X) to (Y) by (date).

  • You know exactly what you are aiming for (Specific).
  • You can measure the results so you know if you achieve it (Measurable),
  • You have checked that it is possible (Achievable)
  • An increased income is important for your business to thrive (Relevant)
  • You know exactly when you need to see the results (Time-bound)

The logic of a SMART goal is obviously important but is not enough to ensure success. We all live busy lives so many of our actions are driven by our subconscious choices. It is easy to become side-tracked to deal with familiar or urgent day to day issues.

When a goal is DRIVEN, it also triggers the imaginative, emotional side of the brain, causing the goal to be like a magnet, compelling you to drive towards it.

A DRIVEN Goal © will look and feel like this:

Dream – All great goals start in the imagination. Usually they begin as a seed of an idea, often in soft focus. As the ‘dream’ develops it becomes more detailed.

Real – Moving the goal from soft focus to a 3d, technicolour, detailed event, will make it tangible especially if you engage all of your senses while visualising the outcome in a positive and happy way.  When you do this, your conscious mind will feed it to the subconscious as true. Each subconscious decision you make will automatically take you closer to the goal.

Inspired–  Inspiration will motivate you to follow through. You may know of someone else who has achieved something similar. If so, you can draw on them or their persona for inspiration if needed.

Values – Our values are our underlying principles which drive our unconscious decisions. If your goal does not resonate with your values, there will be an inner subconscious conflict which will slow you down or even prevent you from taking action.

Exciting – A goal which is challenging will excite us and encourage us to strive for more success. Obstacles will seem like games to win instead of insurmountable walls to climb. The satisfaction of achieving each milestone makes us feel good by releasing endorphins – natures ‘happy drug’. Each triumph makes us want to achieve more until we are almost addicted to success.

Necessary – When you know and feel that the goal is essential for you to be, do or have and is what you really want, it will become a priority over the other less important goals vying for the attention of your subconscious.